Had an awesome meeting with former boss and mentor, Tom Uchida of Uchida photography yesterday. We had a blast talking about new ideas and plans for the future. Tom's family has been in the photography business for one hundred years (AMAZING), so to be getting business advice from Tom is pure GOLD. Biggest thing Tom showed L and I yesterday is that our learning curve is over. There is always room to improve your skill but there comes a point where you have to see your worth and start charging what you deserve. He also showed us that at our current price point we actually pay our clients $1.50 to take our 8x10 prints from us.
Toms challenge to L and I was to Focus, and not to let the artist in us to overthrow the business. If our session fee covers an hour of our time, don't shoot for two hours because we are having fun.(this has happened frequently) That's the artist taking over, and its not doing anything good for the business. So our homework? Be intentional with the types of sessions we want to shoot. Write it out, how long they are to take, if there is more than one location. Write it down and stick to it. Don't let the artist run the show. Look for the new list of sessions early next week. Have a great weekend and to borrow a line from the great Ron Burgundy "You stay classy, world."
"D" from DLimage
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